
In modern society the media has an incredible level of influence over us. We are saturated in images of all kinds and bombarded with advertising, often subliminally, without our conscious realization.
Children are so very vulnerable to dominant ideologies present within all types of media. Children spend much less time in adult company than ever they did before and as a result their identities are primarily moulded by the shape of the outside world (their peer group, and the stylised reality created by film, television, video games and the music industry) The dynamics of family relationships within the context of the home have changed so dramatically over the last 60 years or so. The concepts of respect, coop oration and personal responsibility are not nurtured within a loving, secure and safe environment under the gentle guidance of adults as they used to be. This has created a generation of children that are simultaneously both intellectually advanced, worldly, sophisticated yet emotionally underdeveloped and often not mature enough to cope with the onslaught of information presented to them. The countless choices available to us these days has in many ways become restrictive we become paralysed by indecision. Equally children have become, sadly it seems, quite desensitised to the pure simple joys of life. Their brains work at the speed of scene changes in a movie sequence. Life has become so super fast and super charged. There is no space for kids to just be. Their is no millimetre left between for creativity to seep, for dreams to grow, for contentment to meander through in search of simple carefree joy. And shouldn't that be what childhood is all about. Simplicity, security, joy?
According to popular representations within the media, girls have to use their sexuality to succeed, to be popular, to be admired, to find somebody to love them. It seems to be unquestionably assumed that the way a person looks both reflects and determines their level of success in life. Equally, the amount of money one earns equates with their level of influence and importance in the world. Boys have to be tough and unemotional, life should never get to serious, feelings should never run to deep, honesty doesn't apply unless used as a power tool to intimidate, dominate and control others. Judging those less intelligent, powerful and fortunate than ourselves has become a national past time. And we wonder why everyone is so defensive, anxious and unsatisfied?!?!?
I have four little girls and I certainly restrict much of their exposure to all types of media. I want them to learn compassion, I want them to grow into their personalities naturally instead of superimposing them from a montage of characters on a television show. I want them to hold true to their beliefs and not feel they have to compromise them to fit in. I don't want them to think that they have to have the coolest clothes and the newest toys to be popular with their friends.
I want them to stay children within the safe realm of childhood for as long as they need to. It is such a precious time. It is the foundation on which the rest of a life is built. It should be cherished. It should be sacred.















